Legasus Group Logo

For years,
LEGASUS GROUP
was known as Consulting Associates, a firm that had carved out an impressive client list.

But, they wanted to hone their focus with more concentration on family-owned firms and have a way of "selling the invisible," a common need for service-based businesses that don't often have a tangible product to sell.

We used our BRAINeLINK™ process to collaborate on their new name and then created their new logo which reflects the energetic interaction that exists in most family businesses - FAMILY, BUSINESS, & OWNERSHIP.

We then linked all of this with their new slogan
THE FINE ART OF BUILDING BUSINESS LEGACIES.

An array of marketing materials followed that brought their powerful processes into view - either with actual products or with marketing tools that now had cohesive design and substance. A custom logo was designed for a special event that coordinated with the original.

Watch an in-depth interview with Greg Ast (past president) to see how THINK-TANK's
design...marketing strategies...and other diverse innovations helped them differentiate themselves in the marketplace.