sheri_cd
When Sherri McCready produced her
COURAGEOUS FAITH CD,
her target audience was teens.

So, to help her connect with them, we designed a round CD package that was made to look like a basketball
including having the same "feel" of a basketball.

The other unique design feature was that when opened slightly, the basketball would stand up on the owner's
dresser, desk or any other flat surface.

Another example of WRITING YOUR OWN RULES!