Pop-Up CD Package
POP-UP BOW CD PACKAGE
When the founder of Spirit™ (a musical group) asked us to design an enclosure for their CDs, we listened... intently.

First of all, their initial audience was corporate gift-giving with a portion of the proceeds benefiting children. We felt that this approach needed something completely unique - a package that could easily be personalized with either the giver's or recipient's message via an included greeting card. At the same time, the package itself had to be ultra-dynamic.

Our copyrighted Pop-Up Bow Design that features customization features via a laser printer was the result. This design was licensed (non-exclusively) to Spirit and was used for several years as a fund-raiser for the local branch of the Leukemia Society of America.

This also led to prototypes for Nieman Marcus, Mattel, Dillard's, and others.

What a great gift-giving concept.
You get a gift card, CD, pop-up gift package and mailing envelope all for one price.

From our perspective, branding involves really "thinking" about the complete user experience: how easy it is...how compelling it is...how fun it is...oh, and how fabulous it looks!

You can see how the package works (via a later version) by clicking the package above.

We still hold the copyright on this package design, including the personalization component.